A NEW Feel for Soccer
Finding the gap in the marketPerformance & Athleisure for Purists
THE FOREVER PLAYER
Product Videos // Photography // Creative Direction // B2C
THE STORY: The Pitch found a well underserved and under appreciated niche in the wide world of soccer. Creating specific apparel that filled the void while being the anti-Nike voice is the basis for this brand.
THE APPROACH: Wanting to connect with real players, the creative strategy is designed to speak to them as one of them and not selling a BS dream of fame and greatness. Coming out of the gate and up against giants, we felt strongly on providing a tier of visuals that would coincide with that of mainstay brands in the soccer world.
THE RESULT: A refreshing and authentic take establishing brand ideology that inspires heart and grit for true soccer players.
Product Launch
The ultimate task was to build out a launch package with 2 GTM videos and several rounds of photography that would fulfill their e-comm while also providing a media pool for Q3-Q1 social media content.
Behind the Scenes
Making the tasty sauce, one shot at a time. Actually, we had many shots at a time. These were some hustle days. And we love it!