Creating a monster
BRIGHTVIEW SENIOR LIVINGA large-scale mural designed to transform overlooked space into a visual centerpiece for residents and visitors.
Creating a Monster
BRIGHTVIEW SENIOR LIVINGA large-scale mural designed to transform overlooked space into a visual centerpiece for residents and visitors.
Reimagining a Community Through Large-Scale Public Art
Design // Mural // Public Art // Film
THE CHALLENGE
Key areas of the Brightview Senior Living community faced the back wall of a movie theater—creating an uninspiring and disconnected visual experience for residents and visitors.
THE APPROACH
We developed a large-scale mural concept designed to bring warmth, movement, and visual interest into the space—balancing bold artistic expression with a calming, community-focused aesthetic.
Through multiple design iterations, we refined the concept into a more minimal, graphic direction that complemented the environment while still creating impact.
THE RESULT
The completed mural transformed the space into a defining visual feature—enhancing daily experience for residents, increasing engagement, and contributing to a stronger sense of place within the community.
“EVERYONE IS TALKING ABOUT THE MURAL.”
Steve M.
Senior VP of Development | Brightview Senior Living
Designing at Scale:
10,640 Square Feet of Impact
When key areas of the community faced an uninviting backdrop, transforming the space became essential.
Spanning over 10,000 square feet, the mural required extensive planning, multiple design iterations, and a balance between artistic expression and environmental harmony.
The final direction embraced a more minimal, graphic approach—creating a visually striking yet calming presence that enhances the space without overwhelming it.
Completed in just 14 days after nearly a year of development, the mural now serves as a central visual feature—improving daily experience for residents and adding meaningful value to the property.
Part of an Ongoing Creative Partnership
This project is part of a broader collaboration with Brightview Senior Living, where we support ongoing video marketing and creative initiatives across multiple communities.
Full Digital Art
PAINT COLOR SELECTION
ART FOR PROJECTION WITH ALIGNMENT
Percepto Studios specializes in large-scale mural design and installation—combining artistic vision with strategic intent to transform environments and elevate brand and community experience.
Connect with Us:
- Get in touch for a custom mural consultation
- Follow us on Instagram for behind-the-scenes updates
American Advertising Award Winner
Out of Home / Environmental
CREDITS:
Design // Hank Vohrer
Artists // Hank Vohrer & Hiro Hubbard
Timelapse // Hank Vohrer
Aerial & Video // Sanjay Seunarine & Kelvin Dagadu
Special Thanks // Micael Rice, Kristian S., Sean Matthews, Aumen Asner Inc., Rick Vohrer, Harkins Builders Inc., Sherwin-Williams of Hunt Valley