AMPLIFIEDDAP AMP Premium Caulk Line
With a name like AMP, you gotta go all out!
Bring in the Stunt Caulk
Product Videos // Branding // Creative Direction // B2B
THE STORY: DAP drops new products on the regular. But as a company that is largely known for their extensive line of caulks and sealants, for them to drop their most premium line required a bit more attention. Rather, we wanted to get more attention.
THE APPROACH: With a name like “AMP,” we kind of had to roll into the rock ‘n roll direction. We built a rotating set, a speaker wall, musical talent, projectors for light effects and whole lotta haze! We’re pretty good at making caulk cool.
THE RESULT: DAP secured POS in-store displays to showcase AMP in all Home Depot and Lowes stores nation wide.
This piece was the lead and anchor for the whole line.
It also picked up an American Advertising Award!
WINDOW, DOOR & SIDING
KITCHEN & BATH
CONCRETE / SPECIALTY