THE TASK: as Brightview Senior Living continues to expand its physical presence, they needed to broaden their reach to inform seniors of who they are and the kind of care and lifestyle they deliver while not reinfocing “final chapter” stigmas.

The approach was a pairing of showing off the beautifully designed spaces and touch on service while giving the energy and feel of a  casino style ad. It’s fun, upbeat and focuses on the positive shift in lifestyle.

The life you deserve