ROLL IT UPTRACKWELL
Trackwell gives cannabis users a more personalized experience. Percepto helps elevate that initial brand experience, converting users into a user base.
ROLL IT OUT
Package design // Product photography
THE TASK: create a visually enticing rolling paper to use as collateral, distributed at dispensaries. The goal was simply to get people excited about using Trackwell.
While the app itself holds its own, we felt having something worth more than the practical aspect of a rolling paper was the win. It is something that keeps users engaged and wanting to take the step, scan the QR code and get the app.
With the phone application looking to bridge the gap of craft cannabis and tech, we felt the artwork for their promo should embody that idea. We knew we wanted to make a statement by giving users something worth more than the practical aspect or a rolling paper. The foil provides an elegance that entices the viewer, while the embossed circuits give a tactile sensation. More discoveries just around the corner with the QR code, leading the user to the app store for a free download.