Production at scale
DAP PRODUCTS
Supporting ongoing product launches with campaign-driven creative across broadcast, retail, and digital.
LOOKING DAPPER
Brand Line // Creaetive Direction // Broadcast // Product Launch Campaigns // Video // Photography // Social Asset Library
THE CHALLENGE
DAP operates with a constant pipeline of new and evolving products—each requiring clear positioning, differentiation, and speed to market.
The challenge wasn’t a single campaign—it was building a creative system that could support ongoing launches across multiple categories and channels.
THE APPROACH
We developed a flexible production model designed to scale—creating product-driven campaigns, modular content, and broadcast-ready spots that could adapt across DAP’s full product ecosystem.
Each piece was built to balance clarity, performance, and brand consistency while maintaining production efficiency.
THE RESULT
A scalable library of commercial content supporting national retail, broadcast, and digital distribution—generating over 90 million impressions and establishing a repeatable model for future product launches.
PRODUCT MESSAGING
ADD DAP TO LIFE
To unify a growing product ecosystem, we developed “Add DAP to Life”—a campaign line designed to extend across product launches, retail touchpoints, packaging, and video.
Built as both a strategic message and a memorable brand device, the line created a flexible foundation for how DAP products could be positioned within everyday life, from repairs and upgrades to larger home transformations.
DAP PRODUCTS
Product Launch Campaigns
From new product introductions to category expansion, each piece was designed to communicate function, differentiate features, and drive adoption.
Spray Texture
RAPID FUSE
Making ideas stick
High-Performance Product Spots
In competitive, commodity-driven categories, clarity and attention are everything. These spots focus on simplifying the message while creating visual distinction in crowded markets.
American Advertising Award ADDY Winner | Best Video Campaign
FOR MORE AWARD WINNING DAP PROJECTS
Check out some other award winning projects that shaped this brand
Built to Scale. Seen by Millions.
MILLION IMPRESSIONS
ECLIPSE WALL PATCH
The simple fix we all wish we had in college.
PEST CONTROL
We all have ’em. But you’ll still be judged.
While the set up to the product pitch is very cinematic, the approach to the mouse was trying to make the viewer feel small, like a critter. We used a probe lens to keep a very wide angle and close to ground/wall distance to enhance the feel.
BONDAGE.
Adhesives for every occasion. What were you thinking?
CLEAR EPOXY
SUPER REPAIR
TREAD STOPPER TAPE
Weldwood Spray Adhesive
Weldwood Brand History
