Natural Splendor

Planted Design

A brand on the rise, preparing for a national spotlight.

PLANTING SEEDS

Brand Documentary / Anthem Film / Social Systems / Creative Direction

THE TASK

What started as a simple time-lapse documenting Planted Design’s largest living wall installation quickly revealed something bigger:

A brand full of life.

As Planted prepared for national exposure through HGTV’s Property Brothers, they needed a stronger digital presence, more aligned social content, and a film that could introduce the world to who they really were.

THE APPROACH

AMPLIFY WHAT ALREADY WORKS

Planted didn’t need reinvention. They needed expansion. We leaned into what made the brand compelling from the start:

Women-led. Bright. Playful. Organic. Alive.

From there, we built a branded documentary, an anthem film, teaser assets, a trailer for the living wall feature, and a refreshed digital presence designed to carry that same energy across every touchpoint.

PLANTED IN PLEASANTON

At the center was Planted’s largest living wall installation—a massive vertical ecosystem built with precision, artistry, and care.

What began as documentation evolved into an Emmy-winning short film, capturing the emotional and physical craftsmanship behind the build.

A story about nature, design, and obsession.

Planted in Pleasanton

The documentary of Planted Design’s largest living wall.

Planted Anthem

Teasers

Social Roots

We got our hands dirty revamping Planted’s social mIndset and how they interacted with their growing audience.

To sprinkle some water and sunshine on this already blooming flower, we worked to shift Planted’s mindset, look and voice in how to go about engaging with their audience. To initiate that effort, we created some new style templates for them to build off of for future social posts.

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The Situation

Planted Design had success with sharing their extensive portfolio of amazing work that spoke to plant enthusiasts and rendered many ‘likes’. But content was not keeping their audience invested and thus, lacking the click through or any CTA.

The Value Add

We initially looked to create fun content that provided more than an image to ‘like’ and scroll on. We began looking to interactive posts that would engage their audience and provide knowledge and insight in a fun way. Further, recognizing that there is more to their brand than making and showcasing great work. They can extend their voice with fun, interesting tidbits, puns and quotes.

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Story Time

To follow the way of the post, the stories would offer similar content. We created categories that would help partitian content and help keep a flux in the flow of content. The categories looked like: