Breaking Records with Purpose
Breaking HistoryWe break world records to raise awareness on social issues affecting local communities.
Locally Global.
Guys! I put my pants on one leg at a time. Just when they’re on, I break world records!
The idea is simple: break a Guinness Book World Record that promotes an issue and helps fuel the effort for change. Further, inspire other’s to do the same in their own way. It’s a noble endeavor and something the world could use more of. Pay it forward so to speak. The best part, if you want to be a part of the show and break a world record, just show up!
Documentary // TV // Cause marketing
KEEP BREAKING HISTORY!
The show that breaks world records around big issues affecting your community.
LONGEST BANDANA CHAIN
To commemorate Welles Crowther, AKA the man with the red bandana, we created the world’s longest bandana chain. How long? 2,496ft, the total distance of the two towers combined. The episode was released on 9/11.
World’s Largest Book Pyramid
Illiteracy plagues most urban environments across America. Bernie’s Book Bank in Chicago believes that you can read your way to a better life. So, they created a program that gets underprivileged kids 12 books for each grade…144 books in their 1-12 school career. So, to bring light to this issue, promote Bernie’s mission and have a ton of books to donate to children, we created the biggest book pyramid- 144,00 books for the win!
WORLD’S LONGEST BIKE CLASS
The biking community is sometimes goes forgotten if you are not involved. Further, the casualties are consistantly on the rise. Bringing us to Denver, who had its highest rate of bike related deaths. This episode raises awareness of bike safty, raises money for biking infrastructure and breaks a record doing it. 28 hours. That’s freaking crazy.
BRANDING HISTORY
Well, it’s gotta be historic, tImEless, heroic…
BREAKING OUT…
The ideas of what breaking history looked like took a journey and, as a logo should, really made us stop and think about who and what this show and mission was all about. The idea of B [a part] or history really struck a chord and remained a more subtle detail in the final concept. While several of these would be great, the feeling of heroic deeds done mixed with a pop art / pop culture feel kept entering the conversations. Thus, the comic book style influenced from Superman became the winning look.
