GIVING THE NEWS MORE VIEWS
In Focus // ABC2High-impact promos, motion design, and editorial built for fast-moving news, sports, and campaign environments.
AT THE SPEED OF NOW
Concept Design // Branding // Design // Motion Graphics // Broadcast
THE CHALLENGE
Broadcast moves fast—and expectations are even faster.
ABC needed high-performing, visually compelling promos across news and sports, often on tight timelines with zero room for compromise.
The challenge wasn’t just execution. It was delivering work that could stand out in a saturated media environment—while keeping pace with the demands of live news.
THE APPROACH
I embedded as a creative partner—owning animation, edit, and visual storytelling across multiple campaigns.
From daily-turn topical content to high-impact show promos, the focus was always the same: elevate the work beyond “just another segment.”
For In Focus, that meant pushing a cinematic, graphic-forward approach that gave the show a distinct identity—one that felt as sharp and investigative as the stories themselves.
THE RESULT
The campaign broke through.
In Focus earned a Capital Emmy® Award for Best Promotion and a Telly Award for Best Campaign.
More importantly, the work helped position the show—and the network—with a more modern, elevated visual voice.
NEWS PROMOS FOR THE MODERN VIEWER
IN FOCUS CAMPAIGN
The Campaign Leader.
THE FOUR FOCUSES
Tough Questions // To Protect // Original Stories // In Depth Coverage
While In Focus became the standout, the work extended far beyond a single show—spanning news, sports, and topical content across the network.
The common thread: consistency under pressure, extremely tight deliveries, and a commitment to pushing every piece beyond baseline expectations.
And Angels Rejoice!
This effort earned us a Capitol Emmy® Award for Best Promotion and a Telly Award for Best Campaign.
Not too shabby.
