GIVING THE NEWS MORE VIEWS

In Focus // ABC2

Percepto gives the news a new look and feel. And a bigger audience.

THE NEXT LEVEL IN LOCAL NEWS

NEW NEWS.

AN OPPORTUNITY to SHAPE the news sounded pretty cool. Sign us up!

ABC2 was looking for ways to branch out and make their network become something more than a stream of news reports. A new look and feel backed by a concept that made their news the real news. 

Concept Design // Branding // Design // Motion Graphics // Broadcast

IN FOCUS CAMPAIGN

The campaign leader.

THE FOUR FOCUSES

Tough questions // To protect // Original stories // In depth coverage 

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And Angels Rejoice!

This effort earned us a Capitol Emmy® Award for Best Promotion and a Telly Award for Best Campaign. Not too shabby.

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