GIVING THE NEWS MORE VIEWSIn Focus // ABC2
Percepto gives the news a new look and feel. And a bigger audience.
THE NEXT LEVEL IN LOCAL NEWS
AN OPPORTUNITY to SHAPE the news sounded pretty cool. Sign us up!
ABC2 was looking for ways to branch out and make their network become something more than a stream of news reports. A new look and feel backed by a concept that made their news the real news.
Concept Design // Branding // Design // Motion Graphics // Broadcast
IN FOCUS CAMPAIGN
The campaign leader.
THE FOUR FOCUSES
Tough questions // To protect // Original stories // In depth coverage
And Angels Rejoice!
This effort earned us a Capitol Emmy® Award for Best Promotion and a Telly Award for Best Campaign. Not too shabby.