Lonely romance

THE STORY

With the release of their first single, front man Sean Brannan came into this with a lot of ideas. Through discussions we knew we were sticking to a vintage video style, which became its own motif and semi reflexive of the notions the track represents lyrically. 

Originally, there was much more of a story as the character transitions from bed to boxes to dreaming; eventually making to a stage to play out his performance. The cut proved the narrative to not quite have enough to really pull it all together, even as a loose music video. So, we kinda went back to the drawing board.

Found footage became the answer. It gave us a wide gamut of vintage images, seeming senseless, however they did fuel the idea of self love though cinema and brief splices of porn. It also represents something lost and needing to be found. So the process even kind of encompassed our themes. The mannequin and hands became a projected idea of himself that hints at something oddly sexual. The boxes illustrated the facets of his life, ideas of what he is supposed to be doing with himself, that he keeps searching for in hopes of finding a box with answers.  

The VHS look, while laborious for when this was made, really situated this nicely. It give a sense of time and timelessness, as you can’t really place when this video exists. Ultimately, the video reflects creative styles that flourished in videos of the 90’s, when the medium really broke out.